Doritos had been trying to position the brand in the local market as the ideal snack for pre-dancing meetings. When we got the assignment of developing a new campaign, we considered we had a unique opportunity of connecting with young consumers in a different, more relevant way. We decided to make Doritos the ambassador of 'slow dancing'. As soon as the campaign broke, a strong word of mouth and media buzz started. Radio stations started playing love songs and all sorts of spoofs were made on TV shows. Finally love songs and slow dancing are back at clubs, parties and weddings.