Currently working as Executive Creative Director at Cheil Spain for Samsung and WeZink. Before Cheil he worked at The Cyranos McCann Barcelona as Europe Creative Director leading projects for Coca Cola Global, Beko Global, Unilever Signal Global, Arrels, and Vueling. He was elected by the Big Won Report 2015 as one of the 15 best Creative Directors of the world.
In Argentina he worked as a Creative Director at Del Campo Saatchi for three years leading projects for Playstation Global, Coca Cola Global, Procter and Gamble. His work helped Del Campo Saatchi and Saatchi become International Agency of the Year. In Buenos Aires, Joaquin mainly worked at the most creative 6 Ad Agencies, Del Campo Saatchi, JWT, BBDO, Ogilvy, La Comunidad / The Community and DDB. He has won several national and international awards at prestigious advertising festivals.