The World Cup is the sports most watched event, where no brand wants to be left out.
From a brand of toothpaste to a retirement insurance company, all brands struggle to be sponsors of the World Cup.
But the truth is, many of these brands, once the World Cup ends, continue their usual communication plan and don´t ever talk about football again for the next four years.
Coca Cola is one of the few brands in the world, which is present in sports beyond the major events. Supporting and sponsoring amateur football tournaments around the world organized by the Coca-Cola Football Cup in over 150 countries.
That's why we decide to release this spot at the least expected day: THE DAY AFTER THE WORLD CUP ENDS.